Media
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Overview media attention

The pilot of Silver Starters in 2019 (then called Start-up Plus) for enterprising people over 50, was successfully completed by fifty participants. In addition to the enthusiastic reactions of participants and coaches, there was also a lot of attention from various, mostly Dutch, media.

0.5 mln

Radio listeners

0.6 mln

Newspaper readers

0.9 mln

Television viewers

14.1 mln

Online reach

Some highlights

Newspapers/magazines

  • De Telegraaf: the column ‘Urban ageing’ with recommendation for Silver Starters.
  • NRC Handelsblad: the article ‘Retired? Time for your own start-up’
  • In Algemeen Dagblad (+ republication in several local newspapers): the article ‘To start a business when you’re 80 or 14? Elderly entrepreneurs show it is possible’.
  • Nouveau: the article ‘Life experience is excellent if you want to start’.
  • Broadcasting company MAX: in their magazine (circulation 180.000) the article ‘Feeling safe ….. due to an app’.

 

Television/radio

  • NPO1 BNNVARA talk show Pauw (968.000 viewers) with project leader Jolanda Lindenberg and participant Han van Doorn (82).
  • Business News Radio: interview with Han van Doorn.

 

Online

  • RTL news: article and movie ‘Han (82) develops app that keeps an eye’.
  • Broadcasting company MAX: the article ‘Leyden Academy starts free learning trajectory for 50+ who dream about their own company’.

 

International

  • Website EIT Health: the article ‘Rethinking the role of older people: Successful entrepreneurs are ageless’ and interview with Jolanda Lindenberg.
  • World Summit on the Information Society (WSIS) Forum 2020: Referral of Silver Starters as best practice in panel discussion ‘ICTs and Older Persons: Value of the Older Workforce: The Emergence of Senior Entrepreneurship and the Multi-Generational Workplace’.
  • Aegon Retirement Readiness Survey 2020: with Silver Starters as case study ‘It’s never too late to start a business’.
  • EU-funded AAL Program ‘Ageing Well in the Digital World’: Silver Starters one of the five finalists in the Smart Ageing Prize.